The headline of this post is the kind that might make my regular readers (a thoughtful and intelligent crowd if ever there was one) feel superior to the great unwashed and uneducated who are suckered by such nonsense; we’ve all seen similar click-bait beckoning us, beguiling us to peek at the peep-show of Janet Jackson’s wardrobe malfunction or inflaming our most self-righteous indignation with a deep-state expose revealed by Hillary’s emails and Obama’s birth certificate. You might despair for my descent into headline hell; it’s not my style … Or is it?
I might be closer to the “clicky and sticky” approach to communication than you, or I, quite expect, when at my best. The power of making your message so catchy, so inspiring or infuriating or funny and mostly unforgettable, is the theme of Joe Romm’s latest book: How to Go Viral and Reach Millions.
Open Mind 